SUMMARY
A new Design System for a new Brand
MY ROLE
Design Systems, DesignOps, UI UX Design.
PLATFORM
Web & Mobile
COMPANY
Credit Suisse
YEAR
2023
Project Goals:
Before being acquired by UBS, I worked at Credit Suisse as part of a global team for the development of a design system for a new brand launch. This involved transitioning from a black, high-contrast interface to one that incorporated the primary blue brand color, along with a fresh set of new design elements under the concept “From Sunset to Sunrise.”
Before & after
Approach:
Leverage the “From Sunset to Sunrise” concept as a guiding principle. the transition represent a smoother, more calming user experience, implying growth, clarity, and a new beginning.
Design methodology, Atomic Design
Atoms
Molecules
Organisms
Templates
Pages
My role:
My role was to lead the exploration of various design system elements with the team and to create a unified set of atomic components that served as the foundation for the design system. This structure was then distributed across different design departments to ensure consistency and scalability.
All components were created in Figma using Auto Layout and design tokens to ensure ease of use and consistency. Comprehensive documentation was provided for each component, covering variants, states, guidelines (dos and don'ts), and development specifications for Angular.
